For dealers

Become a dealer?

Are you the new dealer of our brands? Velda wants to make pond fun accessible to everyone. Therefore we are always looking for new resellers and importers. We would like to inform you about the possibilities. Curious about more, please leave your details and we will contact you as soon as possible!

Already a Velda dealer?

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Together we build your ideal Pond Department

With more than 50 years of experience in the pond business, Velda knows exactly what your customers need. Thanks to our personal guidance and professional support, we help you step by step to a profitable pond business, based on a long-term cooperation.

Our specialists will be happy to advise you on the right products, shelf layouts and POS materials. In addition, we actively support you in the design and implementation on the store floor. After all, what could be better than an optimally cared for pond department with maximum sales opportunities?

To further empower you and your staff, we offer comprehensive e-learning. This way, everyone on your team becomes a certified pond specialist who can expertly help every consumer. Together, we provide the perfect pond experience year-round as well as current, revenue-boosting promotions in your store.

Over 50 years of experience

Custom solutions

Quick and personal communication

Complete and wide product range

Velda portal

Through Velda portal you get instant access to comprehensive product information, practical documentation and up-to-date support for all our pond products. Everything you need to optimally manage your pond department can be found conveniently in one place.Within your personal account you can easily and efficiently order pond products, manage stocks and keep your product range up-to-date. Registration of warranties is also quick and transparent via the portal, allowing you to help customers directly and professionally.

In addition, the platform offers an extensive library of downloadable content: from product photos and videos to POS materials and manuals. In this way, Velda optimally supports you with high-quality marketing materials that can be used directly on the store floor or in your own online communication.

The complete solution for your pond department

Velda actively thinks with you about the layout of your pond department. Based on your available space, we work out detailed floor plans that clearly show the shelf layout with color-coded product groups. Your existing stock is seamlessly integrated and replenished, while all products are delivered in ready-to-use quantities. Large remaining stocks are thus definitely a thing of the past.


Our instore concept consists of different modules, tailored to the main pond product groups: plants, water quality, algae, fish, filtration, aeration, protection and experience. Each product group is immediately recognizable through color accents in packaging, shelf tags and POS materials. Large visuals on the shelf create tranquility, space and an attractive shopping experience. Additional elements such as cove boards, top cards, leaflets and pallet presentations complete the brand experience.

For maximum impact, we offer innovative forms of presentation such as filter squares, substrate lanes, fish feed islands, experience stages and headline promotions that stimulate impulse buying. Combining the shelf layout with sample ponds, fish sales basins or plant tables creates a real eye-catcher as well as crowd puller on the store floor.


The Velda instore concept is our answer to modern shopping: clear, attractive and completely focused on increasing sales and customer experience in your pond department.

Curious about the possibilities?

Find out how Velda makes your pond department profitable. Fill in your details and we will contact you immediately!